How are you integrating social media into your business?
Here’s an article that intelligently discusses social media in business terms. A sample:
HP, for example, said that it saved $10 million in call center costs by infusing social listening into customer service. Procter & Gamble reported that nearly half of its innovation is coming from outside the company through forms of social engagement, like its InnoCentive initiative. IBM is infusing ongoing real-time social intelligence across the organization for myriad use cases. This is about business redesign.
It’s interesting to see the case for social media in your business from a social media pro talking to other social media pros. Your thoughts?
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